The right platforms for your audience — backed by the data, not guesswork.
Sold in three tiers, differentiated by how many platforms are actively managed. The default platform mix is built on U.S. adult usage data (ranked highest to lowest), so it always leads with the platforms that reach the most people — and can be swapped using the demographic breakdown to match your actual customer base.
Pew Research Center, “Americans’ Social Media Use 2025” (national survey of U.S. adults, fielded Feb.–June 2025, published Nov. 2025); Pinterest figure per Pew 2026 update. Figures are share of all U.S. adults who say they use the platform.
| Rank | Platform | U.S. Adult Usage | Skews Toward | Best For Targeting |
|---|---|---|---|---|
| 1 | YouTube | 84% | No strong skew — reaches a majority of every age group, gender split roughly even | Any business; best single platform for maximum reach and video/how-to content |
| 2 | 71% | Ages 30–64 strongest (peaks 30–49 at 80%); women 78% vs. men 63% | Local services, community-driven brands, older or family-oriented clientele | |
| 3 | 50% | Under-40, women (55% vs. 44% men); strong Hispanic (58%) & Asian (57%) adoption | Visual brands, retail, beauty/wellness, younger consumer audiences | |
| 4 | TikTok | 37% | Under-30 heaviest use, women (42% vs. 30% men); strong Hispanic (57%) & Black (53%) adoption | Younger consumer brands, trend-driven products, short-form video content |
| 5 | 32% | Hispanic (54%) & Asian (51%) adults; ages 30–49 strongest; urban | Bilingual/multicultural client bases, direct messaging-heavy service businesses | |
| 6 | 31% | Heavily female (~70% of users); higher-income households ($150K+) | Home services, weddings, design, retail/product discovery, female-led purchase decisions | |
| 7 | ~28% | Highest income ($100K+) & education (bachelor’s+) skew of any platform; ages 30–49 strongest | B2B, professional services, healthcare providers, recruiting/hiring | |
| 8 | 26% | Men (29% vs. 23% women); under-30 heaviest; strong Asian-American adoption | Niche/enthusiast products, tech, community-driven reputation building | |
| 9 | Snapchat | 25% | Youngest-skewing platform (58% of 18–29 vs. 4% of 65+); slightly more female | Reaching Gen Z / teen-adjacent audiences specifically |
| 10 | X (Twitter) | 21% | Men (25% vs. 16% women); higher-income households | News-driven brands, real-time customer service, thought leadership |
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